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Gubernatorial candidate Missy Hughes

Missy Hughes is a Democratic candidate in Wisconsin’s 2026 gubernatorial race. She served as an executive at Organic Valley for 17 years, and was then appointed by Gov. Evers to lead Wisconsin’s Economic Development Corporation.

On her campaign website, Hughes explains her priorities to be creating higher wages, affordable and accessible childcare and healthcare, strong public schools, and housing. She also has an economic plan called “Unlock Wisconsin.”

“We’re going to create 50,000 small businesses,” Hughes told UpNorthNews. “We also want to build 200,000 homes. And we want to provide training to 100,000 more Wisconsinites a year to be able to help them get into higher paying, higher skilled jobs.”

“The program demonstrated that Wisconsinites are hungry to be able to follow their passion to take their business from their garage to Main Street,” Hughes said. “And we want to help them do that by providing some small access to capital and the resources they need for marketing and for being successful.”

Growing the Wisconsin economy? Missy Hughes has a plan for that

By Pat Kreitlow

With seven candidates seeking the Democratic nomination in the Wisconsin governor’s race, each one will try to convince voters that their particular skill set is best for the state. They may emphasize political experience, executive experience, or their passion as a tireless progressive fighter or a consensus builder. So it’s not unexpected that the state’s former top economic official has come out of the gate with a plan that emphasizes small business creation, job training, and building a lot of affordable homes.

Missy Hughes, former CEO of the Wisconsin Economic Development Corporation, calls her plan “Unlock Wisconsin” and is based on three clear goals.

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