Wisconsin’s Most Popular Christmas Cookie is… Complicated.

By Christina Lorey

November 17, 2022

Any other time of year, chocolate chip is the undisputed cookie king. But during the winter holidays, Wisconsin crowns a different #1.  

Lifestyle website Let’s Eat Cake used Google Trends data from December 2019, 2020, and 2021 to figure out which kind of cookie is most searched for during the holiday season. 

And Wisconsin’s #1 are… Pinwheels!

Pinwheel cookies are fun and mesmerizing,” the website explains. “Don’t stare at them too long, or you may find yourself very, very sleepy. Nothing to do with all that dinner you ate.”

If you’re unfamiliar, pinwheel cookies are buttery, slice-and-bake sugar cookies that look more complicated than they are! Holiday versions usually swirl red and green together, but pinwheels can be made with a mix of vanilla and chocolate dough other times of year.  

TRY IT: Click here for the top-rated Pinwheel recipe from Just a Taste

Other Midwestern Favorites:

Chocolate Crackle Cookies (Illinois)

Peppermint Cookies (Indiana)

Spritz Cookies (Iowa)

Chocolate Cherry Cookies (Michigan)

Ginger Snaps (Minnesota)

Butter Cookies (Missouri)

Click here for the full list.


  • Christina Lorey

    Christina is an Edward R. Murrow-winning journalist and former producer, reporter, and anchor for TV stations in Madison and Moline. When she’s not writing or asking questions, you can find her volunteering with Girls on the Run, the Pancreatic Cancer Action Network, and various mental health organizations.

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