tr?id=&ev=PageView&noscript=

3 things you (probably) don’t know about Spotted Cow

By Christina Lorey

October 15, 2024

New Glarus Brewing Company’s Spotted Cow is the best-selling craft beer in Wisconsin, but how much do you actually know about the contents of that famous green bottle?

According to Dan Carey, head brewmaster at New Glarus and creator of Spotted Cow, the beer is mildly sweet with a somewhat sour twang–“a subtle fruitiness of peach, orange, apricot, and banana.”

Here are 3 things you (probably) don’t know about the Wisconsin-born beverage:

🐄 Its name inspiration doesn’t come from a local cow.

The name actually came to Carey during a family trip to England to receive an award for their Wisconsin Belgian red ale. Dan’s wife, Deb, was amazed at how many sheep she saw and started thinking that Wisconsin tourists probably have similar thoughts about our cows. She thought it’d be funny to put a cow on a beer label and “maybe even name a beer after the animal’s appearance.”

🐄 Spotted Cow, which is notoriously only sold in Wisconsin, was once available outside the state.

From 1998 to 2002, the beer was also sold in Illinois. But the company struggled to meet demand in both states. The brewery’s beer finder shows 400 bars and restaurants that serve Spotted Cow within 50 miles of Wausau alone! New Glarus doesn’t ship either. And don’t even think about reselling it across state lines–that could land you prison time!

🐄 The beer is in a category all its own.

Spotted Cow sometimes is labeled as “cream ale.” Other times, it’s a “naturally-cloudy farmhouse ale.” Carey said he thinks of all his beers, including Spotted Cow, as “our beer” and not in terms of any defined style–like a musician that doesn’t want to be confined to a single genre.

Author

  • Christina Lorey

    Christina is an Edward R. Murrow-winning journalist and former producer, reporter, and anchor for TV stations in Madison and Moline. When she’s not writing or asking questions, you can find her volunteering with Girls on the Run, the Pancreatic Cancer Action Network, and various mental health organizations.

CATEGORIES: FOOD AND DRINK

Support Our Cause

Thank you for taking the time to read our work. Before you go, we hope you'll consider supporting our values-driven journalism, which has always strived to make clear what's really at stake for Wisconsinites and our future.

Since day one, our goal here at UpNorthNews has always been to empower people across the state with fact-based news and information. We believe that when people are armed with knowledge about what's happening in their local, state, and federal governments—including who is working on their behalf and who is actively trying to block efforts aimed at improving the daily lives of Wisconsin families—they will be inspired to become civically engaged.

Pat Kreitlow
Pat Kreitlow, Founding Editor
Your support keeps us going
Help us continue delivering fact-based news to Wisconsinites
Related Stories
Share This