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What ‘Make America Florida’ Might Actually Mean

Gov. Ron DeSantis has argued that Florida is thriving and is the freest state in the country, but the data and evidence suggests otherwise.

Florida Gov. Ron DeSantis speaks with a customer at the Red Arrow Diner during a visit to Manchester, N.H., Friday, May 19, 2023. (AP Photo/Robert F. Bukaty)

As part of his presidential pitch, Gov. Ron DeSantis has argued that Florida is thriving and is the freest state in the country. But what is DeSantisโ€™ Florida really like? Let’s take a look.

Florida Gov. Ron DeSantis officially launched his 2024 campaign for president Wednesday, entering the Republican primary field with a promise to โ€œMake America Florida.โ€

DeSantis filed the necessary paperwork to run and officially announced his campaign with a video posted to Twitter. DeSantis also participated in a virtual discussion on Twitter Spaces alongside two of his most vocal billionaire supportersโ€”Twitter CEO Elon Musk and fellow tech entrepreneur David Sacksโ€”though the platform repeatedly crashed during the event.

DeSantis enters the race firmly in second place in the polls, trailing former President Donald Trump, who has for months lobbed attacks at DeSantis that appear to have weakened the governorโ€™s popularity among Republican primary voters.

The governor hopes to make up for any lost ground by pitching himself as a more effective conservative warrior than Trump isโ€”specifically by pointing to his achievements in Florida and pledging to make the country more like the Sunshine state.

As part of his pitch, the governor has argued that Florida is thriving. But what is DeSantisโ€™ Florida really like? Is it actually the “free state of Florida,” like he claims? Are Floridians actually happy with their leadership?

Letโ€™s take a look.

A State in Turmoil

Despite DeSantisโ€™ claims of โ€œtangible results,โ€ the stateโ€™s socioeconomic indicators show a lackluster picture. 

  • Florida ranks #1 in the US in housing unaffordability, with 56.5% of renters spending 30% or more of their income on housing. Years of โ€œsweepingโ€ money from the Sadowski Housing Trust Fund to fund other projects have resulted in the state losing out on 94,000 affordable housing units, according to the Florida Housing Coalition.
  • The state is #2 in mass shootings. On average, someone is killed with a gun every three hours in Florida. Guns are also the third-leading cause of death for Florida children ages 1โ€“17, according to data provided by Giffords Law Center. 
  • Florida is #50 in providing long-term care services and supports for elderly people among all 50 states, according to the American Association of Retired Persons.ย 
  • It is also #41 in access to health care due to DeSantisโ€™ refusal to expand Medicaid under the Affordable Care Act, despite having the federal funds to do it. This leaves close to a million Floridians without health care coverage.  
  • When it comes to tax fairness, the Sunshine State ranks #45.
  • It also ranks #47 in unemployment benefits. Despite inflation and the higher cost of living, DeSantis refuses to increase Floridaโ€™s unemployment benefits from a maximum of $275 per week, a cap that was set in 1998. Adjusted for todayโ€™s dollars, that would come to $485 maximum per week. 
  • The cost of home insurance is rising fast as the market struggles to deal with stronger hurricanes due to the climate crisis. The Sierra Club, a grassroots environmental organization in the US, assigning DeSantis a โ€œD-โ€ grade for his โ€œrefusal to address the climate crisis at its root, [which] has left Floridians at increased risk of more destructive and powerful storms.โ€

One Extreme Policy After Another

Despite the litany of issues facing Florida, DeSantis did little to address housing costs, health care access, gun violence, or other key issues during this year’s legislative session.

Instead, in an effort to pander to the GOPโ€™s ultra-conservative base and prove to pro-Trump Republicans across the nation that he is Trump without the baggage, DeSantis signed into law dozens of extreme policies, including bills that:

  • ban abortion after six weeks, before many women know theyโ€™re pregnant;
  • allow people to conceal carry guns without a permit and without going through any training;
  • expand the schoolโ€™s education voucher program, which will siphon billions of taxpayer dollars from public schools to private and religious schools;
  • allows doctors and insurance companies to deny care to anyone based on their own personal views;
  • ban local governments from implementing rent control ordinances among skyrocketing rental costs;
  • make it easier for landlords to impose extra junk fees on renters; and
  • protect insurance companies and make it harder for Floridians to sue property insurers that donโ€™t pay out.

Under DeSantisโ€™ leadership, Florida has also imposed limits on how race and sexuality can be taught in schools; passed legislation that has forced schools to remove books from their libraries; and enacted several anti-LGBTQ laws, including a ban on gender-affirming care for transgender minors.

DeSantisโ€™ policies have been so extreme that three of the nationโ€™s largest civil rights organizationsโ€”the NAACP, the League of United Latin American Citizens (LULAC), and the Human Rights Campaignโ€”have issued travel advisories warning that Florida has become โ€œhostileโ€ and โ€œdangerousโ€ to Latinos, Black people, and members of the LGBTQ community.

DeSantis is also in an ongoing legal fight with Disney, the stateโ€™s biggest employer, after the entertainment giant expressed opposition to his โ€œDonโ€™t Say Gayโ€ law last year. As a result of DeSantis’ continued attacks on the company, Disney recently announced it was canceling a $1 billion project in the state, costing Florida 2,000 jobs.

‘The Petri Dish of Bad Ideas’

For these reasons, DeSantisโ€™ so-called litany of โ€œsuccessesโ€ ring hollow even for Republicans like Rick Wilson, a fifth-generation Floridian and Republican strategist, who describes Florida as โ€œthe Petri dish of bad ideasโ€. 

โ€œSome conservatives Iโ€™ve been talking to [are saying] โ€˜I wish heโ€™d do more about tax cuts and less about book banning and talk more about smaller government and less about using government to punish people,โ€™โ€ added Wilson.

RELATED: Most Floridians Disapprove of Stateโ€™s Direction, DeSantisโ€™ Approval Rating Drops by 19 Points in New Poll

While DeSantisโ€™ efforts may have endeared him to some of the most socially conservative voters and pundits in the country, a recent survey of nearly 3,000 Floridians by Florida Communications and Research Hub reveals unease over the stateโ€™s direction. 

Before this springโ€™s state legislative session, a majority believed the state was on the right track (46% right track / 42% wrong track). As the session came to a close, however, 50% felt the state is headed in the wrong direction, while only 42% think itโ€™s on the right track. 

Results of the survey also showed that before the legislative session, DeSantis had a robust 60% approval rate. But by the time the legislative session was winding down in May, the governorโ€™s approval rating had dropped by a whopping 19 points (50% approve / 49% disapprove). 

Whether DeSantis can displace Trump in the GOP primary contest remains to be seen. DeSantis has thus far been reluctant to attack Trump head on, while Trump has repeatedly unleashed brutal criticisms of the man he endorsed for governor in 2018.

On Wednesday, Trump welcomed DeSantisโ€”or as he called him, “‘Rob’ DeSanctimonious”โ€”into the race with a series of critical posts on TruthSocial, calling him “DISLOYAL,” attacking DeSantis’ record, including his votes to cut Social Security while in Congress, and highlighting polls that show him trouncing the governor.

“Ron DeSanctus canโ€™t win the General Election (or get the Nomination),” Trump wrote. “He was, and is, a disciple of horrible RINO Paul Ryan, and others too many to mention. Also, he desperately needs a personality transplant and, to the best of my knowledge, they are not medically available yet. A disloyal person!”