
Photo courtesy of Essen Haus
With rich German roots, Madison is a city that knows a thing or two about bratwursts. When it comes to finding the best brat the city has to offer, no one knows better than our readers. After a city-wide taste test that set the taste buds of UpNorthNews readers alight, the results are in. We’re thrilled to share with you the places that serve the best bratwurst in Madison and the stories behind these iconic dishes.
Unveiling the Champion: Why Essen Haus Reins Supreme
Entering Essen Haus is like being whisked away to a Bavarian festival. Every detail, from the staff in lederhosen to the clinking beer steins, is authentic. The secret to the sausage our readers love so much? A commitment to age-old recipes, ones that have been tenderly passed from one generation to the next. Their reverence for tradition is palpable in the first bite. This is a cultural masterpiece, a bite of history seasoned with the care and love of generations. Essen Haus invites you into a tradition that spans oceans and centuries, making each bite a testament to the timeless allure of German cuisine.
Essen Haus understands that the soul of a bratwurst lies in its ingredients. The quality of the meat, the blend of spices, and even the freshness of the herbs play a key role in crafting the perfect sausage. This relentless pursuit of quality, paired with a deep-rooted respect for culinary traditions, creates an experience that’s not only authentic but also deeply personal.
But Essen Haus’s magic doesn’t stop at the bratwurst. It extends to the thoughtful curation of German beers, each selected to complement the rich flavors of the sausage. This food and drink pairing is harmonious. It captures the essence of German dining. It turns every meal into a chance to celebrate the vibrancy and depth of a culture.
Celebrating a Close Second: The Old Fashioned’s Bratwurst Brilliance
In the heart of Madison, The Old Fashioned stands as a proud emblem of Wisconsin’s rich gastronomic history. This beloved establishment clinched the runner-up spot in our search for the best bratwurst, winning our readers’ hearts (and stomachs) with its special take on this classic dish.
What sets The Old Fashioned’s bratwurst apart is its nuanced blend of tradition and innovation. Here, the bratwurst is lovingly prepared, embracing a modern twist on the age-old recipe without straying far from its roots. In each bite, the savory richness of the sausage dances with a dollop of brown mustard and the tangy crunch of onions and pickles. It’s a recipe that speaks volumes of the establishment’s dedication to showcasing the best of local ingredients, served with a side of nostalgia.
But The Old Fashioned’s charm doesn’t end with its bratwurst. It extends to the ambiance of the place itself, a cozy nook that invites diners to settle in and savor the flavors of Wisconsin. This setting, combined with a bratwurst crafted with care and expertise, cements The Old Fashioned’s status as a cornerstone of Madison’s bratwurst scene, making it a must-visit for anyone seeking to experience the heart and soul of the city’s culinary heritage.
MORE: The Old Fashioned is home to Madison’s best cheese curds.

2025 Wisconsin State Fair: Here are finalists for this year’s Drinkies, Sporkies awards
The list of Drinkies and Sporkies finalists at the 2025 Wisconsin State Fair has some rock-star glamor. Fans can sip a Purple Rain Refresher at this...

I tried the 10 bestselling flavors from Cedar Crest—Here’s how I’d rank them
Cedar Crest ice cream is a Wisconsin favorite. Here are the top 10 bestselling flavors ranked from worst to best. Since I can remember, summers in...

2 Wisconsin Donut Shops Crack Yelp’s Top 100
It’s just a FACT: The best way to start your day is with something sweet! And it’s even better when that treat is fried, frosted, and from a spot on...

8 things you probably don’t know about Wisconsin brats
More beloved in the state than hot dogs, Wisconsin brats are a barbecue, ballgame, and summer staple of the state’s cuisine. When it comes to...