Top 5 uniquely popular potato chip brands in Wisconsin

Instacart recently dug into purchase data from 2024 to compile the top 5 uniquely popular potato chip brands in Wisconsin.

Chips are more than just a side — they’re a summertime staple. Whether paired with burgers, dips, or enjoyed straight from the bag, chips play an important role in holiday spreads. And while everyone loves a good potato chip, distinct chip preferences emerge across different regions of the U.S.:

• Utz ruled the mid-Atlantic and parts of the South, taking top honors in the Carolinas, Virginia, West Virginia, Maryland, and Delaware.
• No surprise here: Hawaiian Kettle Style Potato Chips were the go-to in—you guessed it—Hawai’i, where they were over 2,500% more likely to be purchased than the national average.
• Similarly, up in New England, Cape Cod Chips came out on top in Massachusetts, New Hampshire, and Maine.
• And true to their Rocky Mountain roots, Coloradans scooped up Boulder Canyon chips, which were picked up 525% more often than the national average, to pair with their favorite dips.

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Top 5 uniquely popular potato chip brands in Wisconsin

1. Ruffles
2. Pringles
3. Old Dutch
4. Jays
5. Krunchers