‘Colby, Colby Cheese’ Could Become Wisconsin’s Official Cheese



By Jessica VanEgeren

January 31, 2020

Designation Would Be First of Its Kind in the Nation

With license plates boasting it is “America’s Dairyland,” to the fact it is the country’s top cheese producer, few would argue that Wisconsin is a pretty cheesy place. 

Even sports teams cannot escape the cheese connection. No other state is home to a NFL football team whose fans proudly call themselves cheeseheads, while sporting giant wedges of cheese on their heads made of foam. 

And while the state bird of Wisconsin is the robin, the state insect is the honey bee and the state fish is the musky, there is no state cheese.

An effort is underway to change that. 

Leading the effort, with cheese hats on their heads, were students from the Colby High School choir, singing this week at a public hearing to make Colby cheese the state cheese of Wisconsin.


“Colby, Colby cheese. However you slice it you’ll be pleased” was among the lyrics sung to members of the Senate Committee on Government Operations, Technology and Consumer Practice during the public hearing.  

If the bill passes, Wisconsin will become the first state in the country with a state cheese.

“Colby is more than just cheese,” said Sen. Kathy Bernier, R-Chippewa Falls, whose district includes Colby, a city of roughly 2,000 in central Wisconsin. “It is a symbol of how one small person, from one small place can change things, even the course of a state.”

Colby cheese was created in 1885 by Joseph Steinwand. He named his family’s recipe for the mild-flavored cheese after the town he lived in. The cheese became a regional favorite and is now marketed around the world, with 60 cheesemakers in Wisconsin producing 21 percent of the country’s Colby cheese, Bernier said. 

“Colby was the original,” Bernier said. “It helped transform Wisconsin into the country’s dairyland.”

Following the public hearing, the bill still needs to be passed out of committee and approved by the Legislature. 




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