6 Wisconsin small businesses our readers love

We asked our readers for their favorite small businesses in Wisconsin, and here’s what they said. Wisconsin has no shortage of mom-and-pop shops. According to the US Small Business Administration, there are nearly 500,000 small businesses across our state. Whether you’re looking for a new book, handmade jewelry, or a delicious kringle, our readers have…

Ellie Bourdo

March 13, 2026

Our readers love these small businesses. (Unsplash)

We asked our readers for their favorite small businesses in Wisconsin, and here’s what they said.

Wisconsin has no shortage of mom-and-pop shops. According to the US Small Business Administration, there are nearly 500,000 small businesses across our state.

Whether you’re looking for a new book, handmade jewelry, or a delicious kringle, our readers have got you covered. Here are the small businesses you shouted out.

Bay City Cycles, Ashland

“They lead a bike ride every Monday night during the warmer months, both a faster 20 mile ride and a leisurely ride along the trails that follow the Lake Superior shore. During the winter months they host a monthly Monday night potluck at their shop that creates a face-to-face social gathering for cyclists.” — Pam D.

Dragon Tale Books, Menomonie

“Independent bookstore owner Ann Vogl provides a finely curated selection and offers a wide variety of activities for young and old in a cozy and charming setting.” — Barbara L.

The Table on Main, River Falls

“Consistently good food, big menu, huge caramel/cinnamon rolls, friendly staff, and locally owned.” — Barb N.

Chain O’ Lakes Litho, Waupaca

“Andrea runs her own busy print shop. She purchased the shop after working there as a printer for the owners right out of high school when they retired. She serves her community by being active in Rotary. She has grown the business by working hard. She is an amazing woman.” — Patricia P.

Uncle Mike’s Bake Shoppe, De Pere

“This amazing bakery has won awards for the Best Kringle in America and Wisconsin’s Coolest Product. They do have the best Kringles anywhere, and much more. And their employees wear pinwheel hats.” — Ellen R.

A Bag Lady, Green Bay

“It features one of a kind items from purses to clothing. The jewelry is like stepping into a treasure chest! So many pieces to choose from and very different! You will be styled in a wonderful, fun, and edgy outfit!” — Jill Z.

This roundup originally appeared in our newsletter’s Locals Love section, where we highlight different reader favorites every week. Be sure to subscribe to see what we’re featuring next and to share your own local favorites!

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