New ranking names Wisconsin the most beer-obsessed state

While it likely comes as no surprise, Wisconsin residents are obsessed with beer.

September 10, 2026

The fourth and final beer of the beer run, an IPA from Black Husky Brewing, awaits participants near Seven Swans Crêperie at the Locust Street Festival on the morning of May 31, 2026 in Milwaukee, Wisconsin. (USA Today via Reuters Connect)

Reporting by Blaise Mesa, Milwaukee Journal Sentinel / Milwaukee Journal Sentinel

An analysis of nationwide Google search data over a 12-month span ranked states based on their interest in beer – and Wisconsin came out on top. It’s the second year in a row that Wisconsin has claimed the top spot.

The report by Innerbody Research says Wisconsin’s victory is “especially fitting because Milwaukee has long been known as both ‘Brew City’ and the ‘Beer Capital of the World.’”

“Brewing helped shape the city’s economy, neighborhoods, and reputation,” the report said. “The industry has changed considerably since the days when its biggest breweries dominated the country, but the cultural attachment clearly hasn’t disappeared.”

The report also identified the most popular beer brand in each state, with Miller Lite claiming the title in Wisconsin.

What are the most beer-interested states in the country?

These states ranked highest in Innerbody Research’s report on the states most interested in beer.

Wisconsin
Wyoming
Kansas
Nebraska
Iowa
New Hampshire
Pennsylvania
North Dakota
South Dakota
Missouri

This article originally appeared on Milwaukee Journal Sentinel: New ranking names Wisconsin the most beer-obsessed state

USA TODAY Network via Reuters Connect

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