Small Business Spotlight

ice cream
7 Wisconsin Ice Cream Shops You (Probably) Haven’t Been To (But Should)

Summer is the best time to enjoy Wisconsin's famous dairy in the form of ice cream!

Photo courtesy of Cassie Hoelzl
From Childhood Athlete To Momprenuer–How a Shorewood Woman Turned Her Passion Into a Profession 

While working as a physical therapist assistant, Cassie Hoelzl spent most of her time with patients suffering from chronic pain–and discovered her calling was helping to prevent those conditions.

Photo courtesy of Amira White

This Milwaukee Woman Has Made It Her Job to Help You Take Care Of You

Being a queer woman of color with a self-care business on the southside of Milwaukee has been a struggle for 25-year-old Amira White.

Photo courtesy of Eric Dillon
Why Should You Give A Damn? These Wisconsin Podcasters Will Let You Know.

After the murder of George Floyd and the Black Lives Matter protests that followed, these Milwaukee natives felt compelled to speak out and lead some tough conversations–so they started a podcast called “Why Should You Give a Damn,” which is available for free in Apple Podcasts, Spotify, Google Podcasts, YouTube, iHeart Radio, and more.

Photo courtesy of Food Dudes
Meet the Family Behind La Crosse’s Five-Star Fast Food Joint

From working in fast food to opening a restaurant of their own, this father-son team turned their love of food into a family-run business… with a twist.

One of Wisconsin’s Best Food Trucks Is Run By a Grandma and Her 8 Grandchildren

After spending more than a decade doing road repair work, Eau Claire’s Kristine Martin traded in her steel toe boots for a fry basket to follow her dream–and bring her family along for the ride.

Liz (left), Michelle (right)
Located In a Trendy Neighborhood– This Women-Owned Vintage Shop Has Become a Milwaukee Hot Spot

From starting in their own backyard to opening their own Brady Street storefront–meet the best friends putting their retail backgrounds to use!