Think house calls are a thing of the past? These UW alumni are bringing them back.

Think house calls are a thing of the past? These UW alumni are bringing them back.

Credit: Pivotal Health

By Christina Lorey

October 31, 2023

Fed up with long waits, scheduling headaches, and hurried visits at doctors offices–UW alumnus Sal Braico and Pete Johnson looked to the past to solve a current problem.

“The existing healthcare system is broken,” Braico told alumni magazine On Wisconsin. “We wanted to find a different answer by leveraging smart tech.”

Combining their backgrounds in healthcare technology and business, Braico and Johnson launched Pivotal Health, a start-up that makes at-home medical care accessible and affordable.

Here’s how it works: Patients request urgent or primary care, and a licensed clinician will come to them for the same copay that an office or clinic would charge. Pivotal Health partnered with several national and regional insurance companies, so that patients with insurance can pay for a visit with their existing coverage. There’s also a self-pay option; a typical visit costs around $170.

“We show patients out-of-pocket fees up front, so they can make smart financial decisions and not wonder if they’ll get a surprise bill,” Braico said.

Right now, Pivotal Health’s at-home service is available in the Madison, Milwaukee, and La Crosse areas.

LIST: Conditions At-Home Physicians Can Treat

“Clinicians love working this way,” Johnson shared. “Health care workers are simply burned out. When you’re in the patient’s home, you can dedicate all your time to that patient.”

Interested? Click here to schedule an appointment today, or here to let Pivotal Health know you’d like them to expand into your community.


  • Christina Lorey

    Christina is an Edward R. Murrow-winning journalist and former producer, reporter, and anchor for TV stations in Madison and Moline. When she’s not writing or asking questions, you can find her volunteering with Girls on the Run, the Pancreatic Cancer Action Network, and various mental health organizations.

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